The goal
What we found
Your Midland page is the one page a local search actually lands on, and it's the one without a call button above the fold
What it costs: This is the exact page a 150-searches-a-month term sends people to, and it's the one page on your whole site without the same above-fold call button your homepage already has. Mobile visitors have to scroll past your full services list before they can tap to call.
The fix: Copy the homepage's above-fold phone button and quote form onto this page, and any other suburb page built the same way.
Your own pages can't agree on how many reviews you have
What it costs: 600+ is the real, defensible number, it checks out against Google and Facebook combined. But a visitor who lands on your residential page sees 190 first, less than a third of what you're actually sitting on, and the mismatch itself looks careless right when trust matters most.
The fix: Update every page to the same number. Use 600+ everywhere, or drop the count entirely rather than run three different ones.
Nothing tells someone what happens after they reach out
What it costs: You've got a genuinely strong review count, real, earned trust, and nothing tells someone what happens the moment after they reach out. That gap is where a warm enquiry goes cold.
The fix: Add a stated response time to the quote form and its confirmation message.
You rank position 3 for "electrician Midland" with no paid ads backing it up
What it costs: That's real organic proof this term converts interest into clicks. Running paid alongside it would let you own both the ad slot and the organic slot on the same search, most competitors don't get to do both.
The fix: Worth testing a small Google Ads budget on this exact term, since you already know it has real search demand behind it.
The maths
One fix, done for you
Hey, thanks for taking a look at the audit.
I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.
If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.
If any of this is worth a conversation, send me a message below and I'll give you a call.
Thanks,
Chris