J & C Electrical Contracting

Your Midland page ranks position 3 for "electrician midland" and it's the only page on your site without a call button above the fold.

The goal

Most Perth electrical businesses your size sit between $30k and $100k a month. If the goal is holding $100k consistently rather than riding the season, this is about the gap between those two numbers.

What we found

1

Your Midland page is the one page a local search actually lands on, and it's the one without a call button above the fold

Checked directly, jcelectricalcontracting.com.au/electrician-midland, 11 to 12 Sep 2026: phone number sits in the header with no clickable call button until "CONTACT US FOR A QUOTE" further down the page. Ahrefs Site Explorer, Australia, 12 Sep 2026: you rank position 3 for "electrician midland" (150 searches/month) on this exact page.

What it costs: This is the exact page a 150-searches-a-month term sends people to, and it's the one page on your whole site without the same above-fold call button your homepage already has. Mobile visitors have to scroll past your full services list before they can tap to call.

The fix: Copy the homepage's above-fold phone button and quote form onto this page, and any other suburb page built the same way.

See your own Midland page →

2

Nothing tells someone what happens after they reach out

Checked directly, homepage and Midland page, 11 Sep 2026: no mention anywhere of expected response time or what happens after someone submits a quote request. Quote process described only as "send a few photos and a few details."

What it costs: You've got 7,996 reviews at 4.9 stars, real, earned trust, and nothing tells someone what happens the moment after they reach out. That gap is where a warm enquiry goes cold.

The fix: Add a stated response time to the quote form and its confirmation message.

See your own quote form →

3

Your own site undersells your reviews by more than 13 times

Your own homepage claims "600+ reviews" and "5 STAR GOOGLE RATING". Birdeye (aggregating Google), checked 11 Sep 2026: 4.9 stars from 7,996 reviews, over 13 times the number your own site claims.

What it costs: You're sitting on one of the strongest review counts of any electrician we've checked, and your own site undersells it by more than 13 times. That's real trust you've already earned and aren't using.

The fix: Update the homepage claim to the real, current number, it's a stronger number than the one you're using now.

See the real count yourself →

4

You rank position 3 for "electrician Midland" with no paid ads backing it up

Checked directly, 11 to 12 Sep 2026: you rank position 3 organically for "electrician midland" (150 searches/month), with no paid ad presence found alongside it.

What it costs: That's real organic proof this term converts interest into clicks. Running paid alongside it would let you own both the ad slot and the organic slot on the same search, most competitors don't get to do both.

The fix: Worth testing a small Google Ads budget on this exact term, since you already know it has real search demand behind it.

Search it yourself right now →

The maths

People searching "electrician midland", per month, and you already rank #3 for it150
A general electrical job, low end price$250
If just 2 of those became booked jobs a month$500/mo

One fix, done for you

Midland page header
Same tap-to-call button + quote form as your homepage, above the services list
Homepage review claim
Update "600+ reviews" to the real 7,996 reviews, 4.9 stars
Quote form confirmation
"Thanks, we'll call you back within 2 business hours."

Hey, thanks for taking a look at the audit.

I only spent about half an hour on your digital presence and found these four things. They're not the biggest issues out there, but they all add up to how you rank and how you show up online.

If you want to go deeper, I'd love to take a proper look at your paid ads, specifically Google and Meta, and hear a bit about your business and where you want to take it, whether there's a revenue number you're chasing. We specialise in Perth service businesses, tradies and schools included.

If any of this is worth a conversation, send me a message below and I'll give you a call.

Thanks,
Chris