SAL Marketing Group

J & C Electrical ContractingMarketing Audit and Landing Page

Every month about 520 Perth homeowners want an EV charger fitted. Right now Google sends them to someone else.

1
New page, built for EV charger searches
~520
EV charger install searches a month in Perth
0
Pages on your site about EV chargers
~3 a week
New EV jobs to quote, from $50 a day

How it works.

1Someone searches"ev charger installation perth"
2Finds your pageBuilt for that exact search
3Fills in the formFour taps and their details
4Your phone rings. You quote the job.Their details land in your inbox
Chris Saldaris

Keen to chat? I'm Chris.

Pick whatever's easiest.

Call Chris, 0407 475 954 Send a text

1 Your new landing page

One page for people who want an EV charger.

~520 searches a month

That's how often Perth searches for an EV charger install. This page answers them.

Preview of the EV Charger Installation Perth landing pageA
For Perth homeowners getting a charger

EV Charger Installation Perth

"ev charger installation perth", "ev charger installation", "home ev charger installation"

See your landing page

What the page does

  • Leads with your licence, EC 13010, and your police-cleared team
  • Checks the switchboard first, before any work starts
  • Short tap-through form, and click-to-call on phones
Try the form

On the demo, the form comes to us. Live, it comes to you.

2 Where you're at right now

Google already sends you people. Just not for EV chargers.

What's working

~194 visits
a month from Google. Your suburb pages do the work.
Dianella page
58
Morley page
58
Homepage
50

Visits a month from Google, by page.

  • You already have 27 suburb pages, for homes and businesses.

What you're missing

Your site quotes five different review counts. Pages say 190, 200, 320, 550 and 600.

0 pages
about EV chargers, out of 48 pages. Yet "EV Charger" is the first option on your quote form.
"ev charger installation perth"
260
"ev charger installation"
210
"home ev charger installation"
40

Perth searches a month you don't show up for.

  • ChargingWA has a page for each job, like "EV Charger Installation in Morley".

Sources: Ahrefs, 29 Oct 2026 (estimates); Ahrefs check of Google results for "ev charger installation perth", 26 Sep 2026; your sitemap and pages, fetched 29 Oct 2026.

3 What Perth is searching for

EV charger searches are growing fast.

+37% in the last six months

From about 440 searches a month to about 600.

EV charger install searches in Perth, by month

02505007501,000Oct 25: 330 searchesOctNov 25: 260 searchesNov260Dec 25: 270 searchesDecJan 26: 380 searchesJanFeb 26: 410 searchesFebMar 26: 970 searchesMar970Apr 26: 700 searchesAprMay 26: 620 searchesMayJun 26: 500 searchesJunJul 26: 640 searchesJulAug 26: 560 searchesAugSep 26: 580 searchesSep
Show as a table
MonthSearches
Oct 25330
Nov 25260
Dec 25270
Jan 26380
Feb 26410
Mar 26970
Apr 26700
May 26620
Jun 26500
Jul 26640
Aug 26560
Sep 26580
Other searches, and what we'd leave out
  • Emergency electrician searches: about 670 a month. There's no page for these yet.
  • Switchboard upgrade searches: about 160 a month. Right now that's one line in your residential list.
  • We'd leave out "ev charger perth" (about 210 a month). Many of those people want a public charging station.
  • We'd also leave out "switchboard upgrade cost". Those people are mostly comparing prices.

Source: Google Ads Keyword Planner, Perth WA, pulled 29 Oct 2026.

4 What it could bring in

About 3 new EV jobs to quote every week.

That's the quiet weeks filled.

Google forecasts about 13 enquiries a month at $50 a day, about $116 each.

Source: Google Ads Keyword Planner forecast, Perth WA, 30 days from 30 Oct 2026.

If 5 in 100 enquire
6.5
leads a month
$231 per lead
If 10 in 100 enquire
13
leads a month (our base case)
$116 per lead
If 20 in 100 enquire
26
leads a month
$58 per lead
The numbers behind the forecast

At $50 a day (about $1,500 a month), Google expects about 130 clicks in 30 days. That's about $11.56 a click. Doubling the budget adds only 11 clicks, because the ad only shows when someone in Perth searches.

Budget optionSpend / monthClicksCost per clickAt 5%At 10%At 20%
$50 a day, bids capped at $30 (recommended)$1,500130$11.566.513.025.9
$50 a day, bids capped at $20$1,155116$9.965.811.623.2
$30 a day, bids capped at $30$900105$8.585.210.521.0
$100 a day, bids capped at $30$1,863141$13.247.014.128.1

Keyword Planner forecast, Perth WA, phrase match (your ad shows for searches containing these words), 30 days from 30 Oct 2026. It doesn't include negative keywords (words that stop your ad showing, like "public"), which we'd add. Forecasts move week to week.

What each job is worth

A home EV charger install starts around $600.

Some boards need an upgrade first. That starts around $800.

What it takes to pay for itself

Google costs about $2,800 a month, ads and management. 5 charger installs covers it, or 2 with a board upgrade.

Use your own numbers here. The package below is extra.

Proof, a different trade

A Perth concreter we work with switched his ads on, and his phone started ringing within two days: 19 enquiries in the first 46 hours, 29 by the end of the week.

Source: Meta Ads and the client's enquiry records, 22 to 28 Oct 2026.

5 What it costs

Start with the page.

Step one

Your EV charger landing page

One-off
$1,800 + GST
  • The page above, finished with your details and photos
  • Tracking, so every enquiry is counted
  • Tested with real enquiries before anything goes live

No lock-in contract. We work month to month, and you can leave with 30 days' notice.

What comes after the page
Monthly package

Meta Ads, video and follow-up, $1,499 + GST a month

  • A video shoot on one of your jobs: 3 Reels and 100 photos, our team on-site for 4 hours ($1,500 value, included)
  • Meta Ads on Facebook and Instagram, built, run and improved every month
  • Follow-up, so every enquiry gets a reply straight away
Add-on

Google Ads, $1,300 + GST a month

The Google campaign forecast above, built and managed, sending people to this page.

Ad spend is paid straight to Meta or Google, never to us. We recommend $50 to $100 a day. All-up for the monthly package, that's about $3,000 to $4,500 a month.

6 Next steps

The plan from here.

We have a chat

Call, text, or ask us to call you.

You confirm the details

Chargers you fit, hours, a job photo.

We finish the page

Your details, photos and tracking.

Ads go live

We check searches every few days.

Chris Saldaris

Keen to chat? I'm Chris.

Pick whatever's easiest.

Call Chris, 0407 475 954 Send a text

A few things to tidy up on your current site
  • Pick one review count and use it everywhere. Your pages say 190, 200, 320, 550 and 600. Use your real Google number.
  • Some page titles are misspelt. Your specials page says "J & C Electrical Contacting". Your commercial and industrial pages say "J & C Electical Contracting".
  • Your homepage's main heading is just "EC 13010". Make it say what you do, like "Perth Electricians for Homes and Businesses".

Source: your website, all 48 pages in your sitemap, fetched 29 Oct 2026.